Restaurant Tech Startup Empower Supply Brings Goal-Constructed Software program to Digital Kitchens

Restaurant Tech Startup Empower Supply Brings Goal-Constructed Software program to Digital Kitchens

Restaurant Tech Startup Empower Supply Brings Goal-Constructed Software program to Digital Kitchens

Empower Supply

Empower Supply is a software program firm that permits delivery-centric eating places to profitably and sustainably serve off-premise demand.

Co-Founder Chris Baggott and CEO Meredith Sandland at the moment introduced the launch of their new enterprise, Empower Supply. Born from ClusterTruck, the vertically-integrated digital restaurant and ghost kitchen, Empower Supply is a software program firm that permits delivery-centric eating places to profitably and sustainably serve off-premise demand.


The Empower Supply system contains capabilities for the principle substances in a restaurant supply order: the buyer, the kitchen and the driving force. With native first-party ordering, loyalty and advertising and marketing, the buyer journey is seamless. With good fireplace instances, KDS (Kitchen Show System) orchestration and expo station administration, kitchens function quietly and effectively. With a driver app tuned to maintain drivers busy, meals is delivered promptly at low price with blissful drivers.

The Empower Supply system solves the complexity, the associated fee, and the poor expertise that delivery-optimized and ghost-kitchen eating places face. Empower Supply is an end-to-end answer for meals supply, controlling the whole course of. With entry to the complete image, the system makes use of information from every a part of the method to tell choices that optimize the whole lot. This holistic structure has a big influence on high quality, velocity, meals and labor prices.

Stated Sandland, “[Empower Delivery Co-Founder] Chris Baggott and his workforce have been constantly constructing a digitally-native answer to the altering client demand for off-premise, restaurant-quality meals. The system that enabled ClusterTruck to attain its outcomes is inspiring to all eating places, and the chance to guide industry-wide entry to the software program that powers it’s unimaginable. Customers need the comfort of digital ordering and supply achievement, and their choices at the moment make them sacrifice worth, time or high quality to entry that comfort. We will’t wait to convey this answer to digitally-focused restaurant corporations who’ve been wrestling with the best way to finest serve the buyer utilizing the present dominant high-cost, no-control fashions.”

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Drawing on his expertise as a software program innovator and unintended restaurateur, Baggott developed his imaginative and prescient for ClusterTruck after observing how unsustainable an incremental strategy to supply was for a lot of eating places. The software program that has been the important thing to ClusterTruck’s success is now obtainable to restaurant teams who wish to take management of their off-premise supply enterprise.

“The restaurant supply market is beginning to mature in the direction of extra purpose-built, delivery-centric kitchens. Eating places are realizing the chance to make more cash whereas delivering a best-in-class expertise and higher worth to their friends. For hospitality-focused restaurateurs, that is the device that permits them to serve their followers on supply events with out sacrificing their model or visitor relationship,” stated Baggott. “Eating places should generate income on their supply efforts. Customers deserve quick, recent, scorching meals at a low supply charge. Drivers deserve an important gig.”

ClusterTruck COO Brian Howenstein, who’s becoming a member of Empower Supply as Chief Product Officer, stated, “We had to return to first ideas to make supply a worthwhile enterprise–not simply incremental. To actually revolutionize supply we needed to construct our personal kitchen, as a result of nothing like this had been constructed earlier than. Constructing the software program system from the bottom up allowed us to allow a enterprise that wasn’t beforehand attainable.”

The software program has been battle-tested at ClusterTruck, delivering over three million orders over the past six years.


“We couldn’t have made such a sublime answer with out designing the software program hand-in-hand with our restaurant operations. However now it is time to share the outcomes of that tough work with the restaurant {industry},” Baggott continued. “The efficiency of ClusterTruck, pushed by its software program, was too good to maintain to ourselves.”

Baggot tapped co-Founder and ClusterTruck CTO Dan McFadden to commercialize the Empower Supply software program, splitting their enterprise into two corporations: the ClusterTruck restaurant enterprise and the Empower Supply software program enterprise.

“Constructing ClusterTruck has been essentially the most enjoyable I’ve ever had professionally. Not having an oz of restaurant expertise prior gave me a clean slate to create a system that was not like some other. I used to be not restricted by the best way it’s all the time been achieved. Operating a enterprise on software program you wrote offers you a variety of management and perspective that others would not have. I can’t wait to see our system empower others to take again management of supply,” stated McFadden.

ClusterTruck will proceed to function its multi-unit restaurant group, and can license its manufacturers and working mannequin to different foodservice corporations. Empower Supply will provide the software program in a SaaS mannequin in order that different eating places can obtain ClusterTruck outcomes: lower than 30 minute supply instances, meals that’s by no means older than seven minutes, and fewer than ten per cent supply prices.

Empower Supply closed a seed spherical led by Allos Ventures together with Excessive Alpha Capital and a number of other authentic buyers in ClusterTruck. “We’re thrilled to associate with this skilled management and engineering workforce as they simplify and streamline the restaurant expertise stack,” stated David Kerr, lead investor from Allos.

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About Empower Supply

Empower Supply provides software-as-a-service (SaaS) that permits delivery-centric eating places to handle manufacturing end-to-end, together with client ordering & income channel administration, loyalty & advertising and marketing, order achievement, culinary operations, and supply administration.

In regards to the Empower Supply Crew

Becoming a member of Empower Supply as CEO and board member, is restaurant veteran and digital foodservice professional Meredith Sandland. Because the co-author of Delivering the Digital Restaurant, Sandland met with each main restaurant firm, food-tech firm, actual property firm, and VC investor who’s exploring the net meals revolution. In Empower Supply, she discovered what she had been on the lookout for: a restaurant tech firm constructed from the bottom as much as service the on-demand client.

Previous to Empower Supply, Sandland created and drove disruptive progress as Chief Growth Officer at Taco Bell, America’s largest Mexican-inspired restaurant, and as founding COO at Kitchen United, the GV-backed ghost-kitchen start-up that’s rolling out nationally.

Chris Baggott is finest identified for creating ExactTarget, which efficiently IPO’d and subsequently was acquired by Salesforce in 2013. Unable to withstand innovation, he was additionally a founding father of Compendium, which was acquired by Oracle; 120Water, a digital water-testing platform; Tyner Pond Farm, a direct-to-consumer natural farm; The Mug, a grass-fed burger stand; Griggsby’s Station, a locally-inspired, farm-to-table restaurant; and most not too long ago, ClusterTruck.

Empower Supply’s co-Founder and CTO is Dan McFadden. McFadden is a serial start-up entrepreneur. Earlier than ClusterTruck, he labored at Compendium, after which Oracle.

Brian Howenstein is Empower Supply’s Chief Product Officer. Howenstein is a product-focused software program engineer, entrepreneur, and innovator with greater than 15 years of expertise constructing high- performing methods to resolve buyer issues, unlock new potentialities, and problem the established order throughout a number of industries. He was one of many early engineers that constructed ClusterTruck’s revolutionary software program system.

About ClusterTruck

ClusterTruck, which delivers over 1000 orders every day trip of a single location, provides quite a lot of scratch-made dishes based mostly on locally-inspired, inventive twists on the preferred dishes in America. Past nice meals–which incorporates Chinese language, Thai, Mexican, and Indian-heritage dishes along with American standbys like burgers, pizza, breakfast and salads–ClusterTruck makes use of purpose-built software program to handle the order-to-delivery course of in-house. Customers get free supply, third celebration supply drivers and line cooks are among the many finest paid within the {industry}, and meals arrive scorching and recent in a mean of simply 29 minutes.


Sara Schiffer

Proof PR

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