“We are fired up about present-day announcement of Playfly Sports activities as our new multimedia legal rights partner,” Eu Athletics Director Jon Gilbert said. “Through our conversations, it was obvious Christy Hedgpeth and her staff are positioned to aid our athletics office capitalize on and navigate by means of the swiftly evolving landscape of collegiate athletics. This partnership will assist Ecu expand our earnings chances so we can devote a lot more in our scholar-athletes.”
Collectively, Ecu and Playfly will do the job to secure new corporate partners, in addition to continuing and elevating activations from existing sponsors, offering lover pleasure that creates a competitive, “dwelling industry gain” ambiance. Partnerships will be activated throughout campus and in the local community through in-particular person and digital alternatives this sort of as in-arena and on-subject signage, radio and Tv set broadcast inclusions, and special occasions crafted exclusively for college students, supporters, and alumni.
“Jon Gilbert‘s eyesight for East Carolina Athletics is apparent and compelling,” reported Christy Hedgpeth, President at Playfly Sports activities Homes. “Our mission is to supply European Athletics a finest-in-class partnership that will enable further more elevate the plan, driving new earnings streams and deepening connections concerning athletics and the vibrant Greenville group.”
Ecu is the 2nd faculty to join the Playfly Sporting activities roster in as lots of months and comes on the heels of San Jose State’s addition to Playfly Sports Attributes. Playfly now oversees more than 30 collegiate houses and statewide significant university athletic associations with built-in capabilities that develop over and above standard multimedia legal rights which includes naming legal rights and valuation consulting, esports plan enhancement, and immediate-to-buyer technological innovation offerings.
About Playfly Sporting activities

Playfly Athletics is a whole-assistance athletics promoting firm running in which sports activities marketing, media & technological know-how converge. Playfly Sports activities drives outcome-based mostly solutions for brand names reaching about 83{4a5bba0ff4e6e71c77a43f702bcf67aaa905f098cd98a7212a705248916f19b8} of all US athletics admirers building around 230bn impressions every single yr in professional, higher education, and substantial school sports activities. Making use of the influence and toughness of nearby athletics fandom, Playfly Sporting activities special legal rights in the NBA, NHL, MLB, NCAA, esports, and superior faculty sectors drive worth for our neighborhood, regional, and nationwide manufacturer partners. Playfly’s insights-infused multimedia and tech platforms push innovation through scaled linear, digital, in-location, and experiential marketing and advertising and engagement property. Playfly Sporting activities has the unique ability to partner, innovate, and progress the aspirations of athletes, makes, educational institutions, and sports supporters across the U.S. Playfly Athletics is Igniting Manufacturers via the Like of Lovers. Take a look at Playfly Sports activities online at playfly.com and follow Playfly Sporting activities on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com.
