Germany-primarily based Bauer Media Team is shutting down the activity of Camilyo, the Israeli startup it obtained in 2019, Calcalist has acquired. Bauer notified Camilyo’s 80 workers in Israel that it will be closing the neighborhood business, resulting in the firing of all the workers. The sackings will arrive into effect in excess of the coming months, with Bauer organizing to finish all nearby exercise in just 1 yr.
Launched in 2010, Camilyo offers web page constructing and marketing and advertising solutions for little and medium-sized companies. Prior to the acquisition, the corporation experienced elevated a Seed round of an undisclosed volume. As aspect of the acquisition, Camilyo retained its very own branding, administration, and team construction.
It is thought that Bauer decided to cease Camilyo’s activity thanks to its incapacity to fulfill the corporation’s targets. Camilyo was started by CEO Gil Ilani, Samuel Sattath and Daniel Yaghil. Bauer employs about 15,000 individuals all over the world and has an annual earnings of in excess of 2 billion euros.
Camilyo’s platform delivers built-in presence, marketing and retention instruments for tiny enterprises. It enables local promoting companies to lessen functioning and licensing fees, enhance product sales with appealing packaged provides and increase close-purchaser loyalty.
In a reply to an solution by Calcalist, Bauer Media mentioned: “The Bauer Media Group has unfortunately determined to shut down its activity in Israel and concentrate on its activity in Europe. We carry on to build digital products and services for SME consumers in Europe. We offer top Website positioning methods, services for handling advertising and marketing and marketing in a assortment of channels and info solutions, and site progress thanks to our proficient workforce in Europe. Our transfer to a small business product dependent on multimedia and digital technologies continues. Bauer Media proceeds to be a leader in its sector in a significant range of European international locations and direct in the sectors of entertainment, media and information, reaching about 200 million people today. We are today presently developing the company’s foreseeable future.”
