Apple Takes Second Place in Q1 Global Smartphone Marketshare: Canalys

Apple Takes Second Place in Q1 Global Smartphone Marketshare: Canalys

Around the world smartphone shipments fell in the to start with quarter of 2022, with Apple holding an 18 percent current market share.

New data from Canalys reveals that the worldwide smartphone market place declined no much less than 11 p.c in the 1st quarter of the calendar year, but on the other hand, equally Samsung and Apple have managed to increase their sector share.

In the report launched yesterday, Canalys’ VP for mobility Nicole Peng claimed the world wide market was held back again by “an unsettled business enterprise environment”.

“Vendors facial area big uncertainty due to the Russia-Ukraine war, China’s rolling lockdowns and the risk of inflation,” Peng reported. “All this added to customarily gradual seasonal demand. Vendors will have to equip by themselves to answer immediately to emerging opportunities and dangers though keeping focused on their very long-term strategic plans.”

The information showed that Samsung led smartphone shipments with 24 per cent industry share — its current market share improved by 5 percent from Q4 2021.  Apple took the 2nd place with 18 p.c of the market share, down by 4 p.c from Q4 2021.  Xiaomi maintained its third-place place with a 13 percent marketplace share, up by 1 percent from Q4 2021, though Vivo and Oppo came in fourth and fifth with a 10 p.c and 8 per cent share in smartphone shipments, respectively.

The assessment observed that the Iphone SE was an essential mid-range volume merchandise for Apple:

Though the Apple iphone 13 sequence proceeds to capture buyer demand from customers, the new Iphone SE launched in March is turning into an vital mid-array quantity driver for Apple. At a comparable selling price position to its predecessor, it presents an upgraded chipset and improved battery functionality and provides the 5G connectivity that operator channels are demanding.

Samsung has also managed to “compete aggressively” in the mid-to-minimal-conclusion section of the marketplace with its A sequence goods. Samsung broke quarterly and annual earnings records at the close of 2021, pushed by strong desire for buyer electronics this sort of as smartphones as effectively as its semiconductor small business.

Get a glance at all the details above at Canalys’ newsroom.