Alternative Motels Groups Up With LEARFIELD To Kick Off ‘Alternative Privileges Experiences’ With New Perks For School Soccer Followers

Alternative Motels Groups Up With LEARFIELD To Kick Off ‘Alternative Privileges Experiences’ With New Perks For School Soccer Followers

Award-winning loyalty program so as to add unique experiences for members and launches sweepstakes

ROCKVILLE, Md., Sept. 15, 2022 /PRNewswire/ — Alternative Motels Worldwide, Inc.  ( NYSE: CHH) and LEARFIELD are teaming up this faculty soccer season to kick off an thrilling new perk for Alternative Privileges loyalty members: Alternative Privileges Experiences. As a part of the award-winning loyalty program’s newest providing, members can now use their rewards factors to e book unique faculty football-focused experiences at eight prestigious universities, starting from a personal stadium tour and sideline passes to autograph periods and assembly the crew’s head coach.

Along with the factors redemption experiences, Alternative Privileges is unveiling a particular collection of sweepstakes for all faculty soccer followers. Now via September 27, Alternative Privileges’ members may have the prospect to win a pair of tickets and hospitality or parking entry to an upcoming sport. To enter every of the eight sweepstakes, keep watch over the taking part universities’ social media channels for a hyperlink to enter to win.

“For our loyalty company, the advantages of Alternative Privileges membership lengthen past the realm of hospitality and embrace easy-to-earn, related rewards that can be utilized throughout their keep, for premium espresso, rideshares and now, on the stadium,” stated Jamie Russo, vice chairman, loyalty applications and buyer engagement, Alternative Motels. “We all know shoppers are more and more specializing in unforgettable experiences and this newest collaboration with LEARFIELD ensures our greater than 54 million members – a lot of whom are avid faculty soccer followers – can proceed to maximise these particular journey moments with coveted experiences they will not discover wherever else.”

“We’re thrilled to collaborate with Alternative Motels in creating memorable, once-in-a-lifetime alternatives for his or her members,” stated John Brody, chief income officer, LEARFIELD. “The eagerness and power related to faculty soccer fandom is plain, and we’re proud to work alongside our college companions and Alternative Motels to carry unimaginable experiences to life at iconic faculty manufacturers throughout the nation.”

Via Alternative Privileges Experiences, loyalty members can redeem the next VIP experiences for his or her favourite college, with experiences beginning at simply 50,000 Alternative Privileges factors:

  • College of Alabama: Whether or not selecting the Day of Your Goals package deal—which features a VIP tailgate, pre-game sideline passes and a particular go to to Alabama’s broadcast sales space—or a personal behind-the-scenes expertise, full with entry to the post-game press convention, Alabama followers can take pleasure in a crimson soccer expertise like no different.
  • College of Louisville: Cardinals followers can choose from three distinctive VIP experiences, together with a VIP coaches present expertise, a behind the scenes athletics tour, or the chance to be within the tunnel earlier than kickoff and open the doorways, so Louisville gamers could make their grand entrance onto the sector for a sport.
  • College of Michigan: VIP experiences vary from a sport day tailgate and hospitality package deal, that includes house sport tickets, pregame sideline passes and premium meals and beverage entry to a personal Michigan Stadium tour, full with entry to each crew locker rooms, the press field and the Participant Improvement Heart, and extra.
  • The Ohio State College: Along with sport tickets and sideline entry, Buckeye soccer followers can acquire unique behind-the-scenes entry with packages that present a glimpse into the crew’s press field and recruiting rooms, or the Ryan Day Coaches Present, together with a go to with the coach.
  • Penn State College: Alternative Privileges members will get to select from two unimaginable experiences together with a stadium tour, VIP crew arrival viewing, membership tickets to the sport with sideline visits, and capturing particular pictures with the Nittany Lion. Followers can be a “Broadcaster for a Sport” by sitting within the radio sales space on sport day and even lending their voice for a reside learn in the course of the broadcast.
  • Rutgers College: Loyalty members have three sport day experiences accessible to them, together with an unique crew arrival viewing, entry to view a sport of their alternative from the radio sales space, or tickets for as much as 4 company for one of many season’s most coveted matches.
  • College of Tennessee: Volunteers followers can decide from two thrilling Alternative Privileges Experiences: “Behind the Scenes with Huge Orange,” a package deal that includes a tour of all-things Tennessee soccer, together with the crew’s stadium and apply services, or a “Day of Your Goals” expertise, that includes a particular go to to the crew’s broadcast sales space, pregame sideline passes and a personal tailgate get together.
  • Wake Forest College: Alternative Privileges is giving followers three new methods to indicate their Demon Deacon soccer delight. Packages embrace entry to an unique gameday suite and broadcast sales space, a VIP tailgate expertise throughout one of many season’s most anticipated video games, or a personal tour of the varsity’s sports activities complexes.

Named a high resort loyalty program by each USA Right now’s 10 Finest Readers’ Alternative Awards and U.S. Information & World Report, Alternative Privileges membership is free and gives quick rewards, together with bonus factors, airline miles, or credit for premium espresso and shared rides via the unique, personalised, Your Extras welcome present. Friends can earn factors for future stays at Alternative-branded accommodations. For extra info or to enroll in Alternative Privileges, go to

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About Alternative Motels®
Alternative Motels Worldwide, Inc. ( NYSE: CHH) is likely one of the largest lodging franchisors on the planet. Alternative just lately acquired Radisson Motels Americas, including 9 manufacturers, greater than 600 accommodations, and roughly 67,000 rooms in america, Latin America, the Caribbean, and Canada to its portfolio. With 22 manufacturers, Alternative Motels has greater than 7,500 accommodations, and almost 650,000 rooms, in 46 international locations and territories as of August 11, 2022. The Alternative® household of resort manufacturers present enterprise and leisure vacationers with a broad vary of high-quality lodging choices from restricted service to full-service accommodations within the higher upscale, higher mid-scale, midscale, extended-stay and financial system segments. The award-winning Alternative Privileges® loyalty program gives members a quicker approach to rewards, with personalised advantages beginning on day one. For extra info, go to

LEARFIELD is a media, information, and know-how companies chief in intercollegiate athletics. The corporate unlocks the worth of faculty sports activities for manufacturers and followers via an omnichannel platform with modern content material and commerce options. LEARFIELD companies embrace licensing and collegiate sports activities properties’ multimedia sponsorship administration; publishing, audio, digital and social media; information analytics and insights; ticketing software program; and ticket gross sales, premium seating, and fundraising companies; branding; campus-wide enterprise and sponsorship improvement; and venue know-how programs. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Administrators’ Cup, recognizing athletic departments throughout all divisions.

© 2022 Alternative Motels Worldwide, Inc. All rights reserved.

SOURCE Alternative Motels Worldwide, Inc.